On In The Lakes (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website (the “Site”) and engage with our media content and services.
By using our Site, you agree to the collection and use of your personal information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use our services or provide us with your personal information.
1. Information We Collect
We collect the following types of personal information when you visit our Site or engage with our services:
a) Information You Provide to Us:
- Contact Details: When you sign up for newsletters, subscribe to our services, or contact us directly, we may collect your name, email address, phone number, and other relevant contact details.
- Payment Information: If you make a purchase or subscription through our Site, we may collect payment details, such as credit/debit card information or bank account information.
- User-Generated Content: If you submit comments, reviews, or other content to our site, we may collect the information you provide.
b) Information We Collect Automatically:
- Usage Data: We automatically collect information about how you interact with our Site. This includes your IP address, browser type, device type, operating system, pages you visit, and the time you spend on the Site.
- Cookies and Tracking Technologies: We use cookies, web beacons, and other tracking technologies to enhance your user experience, remember your preferences, and analyse Site usage. You can control cookies through your browser settings.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To Provide Services: To provide, maintain, and improve our media distribution services, including subscription management, content delivery, and user support.
- To Communicate with You: To send you newsletters, updates, offers, and other promotional materials related to On In The Lakes, unless you opt out.
- To Improve Our Site: To analyse user behaviour and improve the functionality, performance, and content of our website.
- To Process Transactions: To complete and manage any transactions you make on our Site.
- To Ensure Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.
3. Sharing Your Information
We do not sell or rent your personal information to third parties. However, we may share your information with trusted third parties for the following purposes:
- Service Providers: We may share your information with third-party vendors and service providers who assist in the operation of our website and delivery of services (e.g., payment processors, hosting providers, email service providers). These third parties are contractually obligated to keep your data secure and to use it only for the purposes for which it was shared.
- Legal Compliance: We may disclose your personal information if required to do so by law or in response to a valid legal request (e.g., a subpoena or court order).
- Business Transfers: If On In The Lakes is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of the transaction.
4. Data Security
We take reasonable technical and organisational measures to protect the security of your personal information and prevent unauthorised access, disclosure, alteration, or destruction. However, no data transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.
5. Your Rights
Under UK data protection law, you have several rights regarding your personal information, including:
- Access: You have the right to request a copy of the personal data we hold about you.
- Correction: You have the right to correct any inaccurate or incomplete personal data.
- Deletion: You can request that we delete your personal data, subject to certain exceptions (e.g., for legal or legitimate business purposes).
- Objection to Processing: You have the right to object to the processing of your data, including for direct marketing purposes.
- Data Portability: You can request a copy of your personal data in a machine-readable format.
- Withdraw Consent: Where we rely on your consent to process your data, you have the right to withdraw that consent at any time.
To exercise these rights, please contact us using the contact details provided below.
6. International Transfers
If you are located outside of the UK, your personal information may be transferred to, stored, and processed in countries that are not subject to the same data protection laws as the UK. In such cases, we will take steps to ensure that your information is adequately protected in accordance with applicable laws, such as through the use of Standard Contractual Clauses or other legal mechanisms.
7. Cookies, Advertising & Third‑Party Technologies
7.1 What Are Cookies & Similar Technologies
We use cookies, web beacons, and similar tracking technologies to enhance your experience, remember preferences, analyze site usage, and deliver advertising. Cookies are small files stored on your device.
7.2 Advertising Cookies & Interest‑Based Ads
Third‑party vendors, including Google, use cookies to serve ads based on your prior visits to this site and others on the internet. Google’s advertising cookies enable it and its partners to deliver personalised ads and prevent the same ad from appearing repeatedly.
7.3 Managing & Opting Out of Cookies
You can control or reject cookies through your browser settings. To opt out of interest‑based ads via Google, visit Google Ads Settings. You may also opt out of personalised advertising from participating vendors at aboutads.info
7.4 Consent for Cookies in the EEA/UK
If you’re visiting from the EEA or the UK, we use a cookie banner to collect active consent before placing non‑essential cookies, including advertising cookies. We store your consent decision and respect it until you choose to change or withdraw it .
8. Third‑Party Services & Data Sharing
8.1 Google AdSense
We partner with Google AdSense and other ad networks to serve ads. These services may collect device info (e.g. IP address, browser type), usage data, and cookies, in accordance with their privacy policies.
8.2 Other Service Providers
We may share data with vendors (e.g. hosting, email providers) who process information on our behalf for operations like analytics, transactions, or customer support.
8.3 Ezoic Services
This website uses the services of Ezoic Inc. (“Ezoic”), including to manage third-party interest-based advertising. Ezoic may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.
A cookie is a small text file sent to your device by a web server that enables the website to remember information about your browsing activity. First-party cookies are created by the site you are visiting, while third-party cookies are set by domains other than the one you’re visiting. Ezoic and our partners may place third-party cookies, tags, beacons, pixels, and similar technologies to monitor interactions with advertisements and optimize ad targeting. Please note that disabling cookies may limit access to certain content and features on the website, and rejecting cookies does not eliminate advertisements but will result in non-personalized advertising. You can find more information about cookies and how to manage them here.
The following information may be collected, used, and stored in a cookie when serving personalized ads:
- IP address
- Operating system type and version
- Device type
- Language preferences
- Web browser type
- Email (in a hashed or encrypted form)
Ezoic and its partners may use this data in combination with information that has been independently collected to deliver targeted advertisements across various platforms and websites. Ezoic’s partners may also gather additional data, such as unique IDs, advertising IDs, geolocation data, usage data, device information, traffic data, referral sources, and interactions between users and websites or advertisements, to create audience segments for targeted advertising across different devices, browsers, and apps. You can find more information about interest-based advertising and how to manage them here.
You can view Ezoic’s privacy policy here, or for additional information about Ezoic’s advertising and other partners, you can view Ezoic’s advertising partners here.
9. Users’ Choices & Rights
You have the right to:
- Access, correct, or delete your personal data
- Withdraw consent (e.g., via cookie banner or browser settings)
- Object to data processing for direct marketing
- Request data portability
To exercise any rights, please contact us at hello@oninthelakes.co.uk.
10. Policy Updates & Effective Date
This policy was last updated on 1 July 2025. We’ll notify you of major changes and update the effective date accordingly.
11. Children’s Privacy
Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under the age of 13, we will take steps to delete such information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.” We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information.
13. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us by clicking here.
This Privacy Policy is intended to comply with UK data protection laws, including the Data Protection Act 2018 and the UK General Data Protection Regulation (UK GDPR).