Looking for something different to do with the kids this weekend? Then head to Whitehaven and step inside one of the most surprising family attractions in the region. This immersive indoor experience mixes history, storytelling, and hands on fun, so it is perfect when you want a day out that entertains and teaches at the same time.
First, you enter through a rainforest scene that instantly pulls children into the adventure. You hear wildlife, spot tropical plants, and explore displays that explain where the rum story really begins. Because the exhibits use sound, texture, and visuals, younger visitors stay curious from the start. Plus, sensory touch boxes invite little hands to explore safely while they learn.
Next, families move deeper into the building, and that is where things get even more exciting. The attraction sits inside the original shop, warehouses, and cellars of the Jefferson family business. So every corridor feels real, not staged. Children love walking through spaces where history actually happened, and parents appreciate how clearly each section explains the past.
Then you head down into the real underground cellars. This is where rum was once stored before it travelled across the world. The cool air and low lighting make it feel like a secret discovery. It is often the moment kids remember most because it feels like stepping into a hidden world.
After that, the journey shows how sugar and rum changed global history. Displays follow the route from plantation to shop shelves. However, the museum does not shy away from difficult truths. Updated exhibitions now reflect history more honestly, and clear content notices help families choose what they wish to see. Therefore, parents can guide their visit in a way that suits their children.
Discover more about the updated Rum Story
Halfway through, you reach one of the giant original rum barrels. It is huge. Staff say its modern value would exceed £500,000.
Meanwhile, new art installations appear throughout the museum. These pieces help explain the wider story in creative ways. You also learn how naval crews received rum rations and how pirates influenced trade routes. Because the displays mix facts with visuals, children stay engaged rather than overwhelmed.
Importantly, the attraction now includes a calm reflection room. This quiet space offers seating, colouring activities, and textiles inspired by both Antigua and Cumbria. So if little ones need a break, you have somewhere peaceful to pause. Parents can also leave feedback about the updated museum, which makes the visit feel welcoming and inclusive.
The experience ends on a lighter note in the shop. Here you can browse local treats, gifts, and souvenirs. Kids love choosing something small to remember the day.
At the end of the museum (or the start, depending on which way you look at it), stands the famous moving clock, often called the heartbeat of the attraction. Every half hour it springs into life, so try to time your visit to catch the show.
Because it is fully indoors, it is also a brilliant backup plan if the weather turns. That makes it ideal for families visiting the coast or exploring Cumbria this weekend. You can easily pair it with a seaside walk, lunch nearby, or a harbour stroll afterwards.
The attraction welcomes families, school groups, and curious explorers of all ages. It opens daily from 10am to 4pm, although you should check the official website for last entry times before travelling. Planning ahead helps you make the most of your visit, especially on busy weekends.
So if you want a day out that mixes fun, learning, and adventure, this is a fantastic choice. Children get hands on discovery. Parents get meaningful history. And everyone leaves with stories to share on the drive home.
This weekend, swap the usual routine for something memorable. History is waiting, and it is far more exciting than you might expect. All you need to do is turn up and pay on the door.
